Our Story

The inspiration for PARC Swimwear arrived while on a surf trip to Nicaragua in the fall of 2015. It was there that the need for fitted, functional surf-wear truly hit home.

Imagine day after day of annoying wardrobe malfunctions that culminate with the side-string of your bikini magically undoing itself so that the bottoms can seek deep ocean freedom on the tide. Crawling to shore like a crocodile, begging someone to throw me a towel, I thought, ‘There has to be a better way than this.’

Most modern swimwear has its focus on the perfect body lying perfectly still. Maybe taking a quick dip or sipping from a coconut. You don’t have to look very far to see the gap in the current market. It is obvious in the way that established swimwear brands portray women, and it is glaring in the deficiencies of the products that they sell.

The goal at PARC is to bridge these gaps. It is our mission to portray women as they really are. Passionate, Adventurous, Resilient and Creative. PARC Swimwear is about empowering women to get outside and go after it. Whether your passion is paddling, surfing or swinging from vines, we hope provide you with stylish, comfortable, well made wear that makes you love how you feel so you can do what you love.

Women want swimwear that is truly functional. A bikini that stays on, looks great and feels fantastic next to our skin. No strings or silly little triangles. No cheap fabrics that stretch out leaving us in sadness with saggy looking bums.

The PARC line is handcrafted for the needs of active women. We design each piece with a focus on fit and function, incorporating high quality fabrics so they can withstand the wear and tear of your adventures. We cater to all shapes and sizes and our pieces are tailored for various activities. Please browse our selections and reach out to us with any questions.

PARC Swimwear.
Designed for the wild.
Made for that barefoot spirit inside us all.